About the

Client

The Canadian Agricultural Human Resources Council (CAHRC) is a non-for-profit organization focused on helping agricultural businesses with human resourcesissues throughout Canada. The council works with over 50 partners, 20 government departments, hundreds of collaborators, and leads 5 critical research programs.

The

Challenge

The Council reached out with a problem: their resources and important documents weren't easily accessible for their users, and was no longer serving their clientele in the most optimal way. CAHRC needed an enhanced user-experience, of one of their online tools: the HR Toolkit. This way users could quickly access various documents and important information necessary to conduct the best human resource practices for their businesses. The repository of information was massive, therefore an adaptable and clear architecture was crucial to a successful product.

Determining the

User-Experience

Since CAHRC had a tremendous amount of content to organize, comprehensive user flows were created to ensure no pages were missed, and the experience was easily navigable from start to finish. CAHRC’s main demographic also lived in rural areas, so speed and performance was a top priority. This flows were then transformed into high-fidelity wireframes, leaving no un-answered questions heading to the design phase. A mobile-first approach was chosen to scale down the design, cut-out unnecessary elements, strengthen the navigation experience, and ensure performance was met across bigger screen sizes.

Home page [logged-out]
Search page
Login page
Search results page
Home page [logged-in]
Section page
Content page
Menu

The final

Product

With the wireframes finished and functionality determined, it was time to bring the designs to life. It was important to design all levels of navigation and page templates to ensure a proper hand-off to web production. From a branding perspective, The HR Toolkit is just one of many different products CAHRC offers, therefore a distinctive colour palette and image treatment was used to help differentiate this product from the others.

The

Results

The Council immediately saw a drop in calls asking for information, since their users were accessing it online. The quality of the design, planning and project management led CAHRC to more projects throughout their products and website.